Our Dream

Cultural Choice - Our Mission:

Cultural Choice will support programs and initiatives that inspire knowledge and learning and that will provide Indigenous children the opportunity to choose a future without limitation. By promoting understanding and through sharing and connection of cultures, Cultural Choice will provide opportunities for all children to grow and learn from each other.

About Cultural Choice

Cultural Choice is the creation of Mark and Jodie Watson. Mark is a Gamilaroi man from Walgett in northern NSW.

Mark worked for many years as an Aboriginal Education Worker in local high schools and a local school for disengaged young adults. Mark and his wife Jodie have 2 sons Connor & Fletcher who have been granted education scholarships that the family could have only dreamed about.  It was through Mark's business experience and working with disengaged youth Mark and Jodie had a vision to combine the two and in turn work with corporate business to help provide Indigenous children similar opportunities their boys have been given.  After becoming members of the NSW Indigenous Chamber of Commerce and gaining Supply Nation Certification, they worked for many years building relationships with global suppliers, establishing the best fit, which has now enabled them to access a state of the art distribution channel.  As a result they have secured contracts with NSW Education and a preferred supplier of NSW Government Agencies.

Mark’s Aboriginal heritage and strong connections to community have inspired the Watsons to promote Aboriginal culture to the wider Australian community with an attractively branded range of quality stationery.

The Cultural Choice Indigenous product range feature its delicate and intricate logo, created by the late Uncle Les Elvin; drawing on the traditional art of Gamilaroi. It depicts the journey of the two rivers (waters) in the Walgett area, the Namoi and the Barwon. The five water holes are the spirits of the grandmother, her grandson, his wife and their two sons. The dotted circle is a place of meeting, with seated people. In its centre where the earth’s colours blend, A totem of the Gamilaroi people, the sand goanna, covers himself with these colours so he may merge into his surroundings.

Cultural Choice gratefully acknowledges the support of the NSW Indigenous Chamber of Commerce (ICC) which has provided business mentoring and assistance with certification by Supply Nation, which assesses Indigenous business suppliers as majority Indigenous-owned, managed and controlled. Assistance with the trademarking process was provided pro bono by Terri Janke, a Sydney-based Indigenous copyright lawyer.

Mark and Jodie Watson support local Indigenous youth through workplace experience opportunities and school-based apprenticeships on the Central Coast. A share of the profits from Cultural Choice will be donated to non for profit organisations to assist in Indigenous students fulfilling their academic potential.

A significant marker of the success of Cultural Choice will be fulfilling its Indigenous employment strategy of a minimum 50% Indigenous workforce in casual, part-time or full-time employment and with potential career pathways.

The Watsons are extremely appreciative of your contribution to their vision of increased Indigenous employment and opportunity by considering Cultural Choice as one of your suppliers.

Contact us to find out more about obtaining Cultural Choice stationery and supplies.


All transactions are processed in Australian dollars.